Summary:

We will explore the cutting-edge tools and strategies transforming  dental marketing and practice management. This presentation will cover three key areas: the power of artificial intelligence in streamlining operations and enhancing patient communication, the role of Instagram Reels and TikTok in building a strong online presence, and the secrets to ranking at the top of Google Maps through local SEO. This course provides a comprehensive understanding of how AI-driven tools like ChatGPT, web chat assistants, and phone automation can enhance efficiency and profitability. We’ll also dive into the effectiveness of short-form video marketing and how it can boost patient engagement. Finally, we’ll demystify Google’s search algorithm, providing hands-on strategies for optimizing your Google Business Profile and improving your practice’s online visibility.

Learning Objectives:

1. Harness AI for Practice Efficiency – Understand how AI-powered tools enhance patient communication, automate tasks, and improve overall practice profitability.

2. Maximize Social Media Impact with Video – Learn how Instagram Reels and TikTok can increase visibility, foster patient engagement, and position your practice as a trusted provider.

3. Optimize Your Google Business Profile – Gain hands-on experience in optimizing your listing to rank higher on Google Maps and attract more local patients.

4. Simplify SEO and Avoid Pitfalls – Uncover effective, easy-to-implement local SEO tactics while steering clear of common mistakes that could hinder your search rankings.

5. Create a Sustainable Digital Marketing Strategy – Develop a long-term plan incorporating AI, video marketing, and SEO to drive consistent patient growth and practice success.

Speaker Bio:

Adrian Lefler, CEO of My Social Practice, is a seasoned expert in the dental marketing industry with 15 years of experience. He is widely recognized for his engaging and informative presentations. Based in Suncrest, Utah, Adrian shares his life with his wife, four children, and a lively mix of pets. My Social Practice is a leading dental marketing company, and Adrian is passionate about helping dental professionals succeed in this dynamic field.